Time for a Change
I’ve been working on a new website building it myself on the WordPress platform with the Divi theme. For the last three years I’ve been using Squarespace to host my site and although it has been a very good service, there are some reasons for me to finally decide to move back to WordPress.
I had used WordPress in the past, about 10 years ago, at that time it was a much rawer experience. This time around I have found it a bit more refined and user friendly. My hosting service, like most all of them now, have streamlined ways for WordPress to be installed. I have also been using Divi on the recommendation of a friend and I really like it a lot. It has the flexibility and user friendliness of a website builder like Squarespace but it lays on top of a platform that allows an expanded range of tools at lower cost.
Here are three things that I am likely about this WordPress/Divi combination.
1. While the web-building websites such as Squarespace and Wix allow for a ascetically pleasing build in less time and money the web designer will have to conform to the creation process of the platform and may find themselves limited due to a lesser number of tools at their disposal. WordPress websites, on the other hand, can be stretched far and wide thanks to the myriad of plugins readily available on the repository. With thousands of plugins serving aesthetic and functional purposes, the business owner can change, enhance and upgrade their website in any way they see fit.
2. WordPress will allow me to build and support my own landing pages, with the full power to build them based on the requirements of the message that I need to express. Squarespace did have a landing page option but it was severely limited in terms of the design that was allowed. I could have used another page under my existing webpage structure but that would have burdened the landing page with the menu structure and website structure that already existed. With the new WordPress/Divi set up, I can create an independent landing page for Facebook/Instagram and design and structure it independent of my existing website. This frees me from having to subscribe to another, fairly expensive service such as Leadpages or Unbounce, and while these services bring additional features and functionality, most of my efforts at time are small, where costs need to be kept in line.
3. Finally this new structure also allows me to set up entirely new websites as necessary without having to pay for additional hosting. I can manage several websites under one plan and grow them until they can be launched onto their own more robust hosting needs.